COMAGEND Collaborates With Media, Community Spokespersons To Strengthen SRHR Advocacy


Media, Community Spokespersons Strategizing On Strengthening SRHR Advocacy 

By Raymond Dingana

In the months ahead, the alliance between Common Action for Gender Development (COMAGEND), Media professionals, and Community spokespersons is set to bolster sexual and reproductive health rights (SRHR) advocacy in selected neighborhoods of Bamenda in a bid to tear down barriers to SRHR in the community.

These three advocates have taken it upon themselves to educate communities on sexual health rights, toxic masculinity, and other forms of gender-based violence plaguing today's communities.

Participants At The Workshop


The decision to form this alliance against societal norms that pose barriers to SRHR services was made during a one-day gathering organized by COMAGEND for media professionals and community spokespersons at the conference room of Bamenda II.

The discussion session, facilitated by COMAGEND's Executive Director, Sally Mboumien, addressed critical topics like toxic masculinity, gender-based violence, maternal health, among others.

According to Sally Mboumien, the project will engage traditional and local council structures within four local communities (Mulang I, Nitob II, Ntambag, and Ntarikon) to transform discriminatory social norms that constitute barriers to efficient access to SRHR services. It will also promote the provision of gender-sensitive, age-appropriate, and culturally appropriate SRHR services within these communities.


The project lead, Asoh Etheldreda, emphasized the crucial role of the collaboration between media practitioners and community spokespersons in documenting progress and amplifying community voices.

"We believe that by working together, the media can cover and report on the changes and transformations taking place in these communities. The media would report on how the community viewed issues about toxic masculinity ,SRHR among others. Through this partnership, the different channels of communication will be used to better amplify our advocacy messages,"
Asoh noted.

The media practitioners also outlined that the advocacy will take the form of news reports, radio spots, short dramas, and micro-programs.

Funded by Amplify Change and executed by Common Action for Gender Development, the "Adjust For Me" project will see these trained media practitioners and community spokespersons working intensively over the next 10 months. Their joint efforts are expected to yield significant advancements in sexual reproductive health rights access and community empowerment.



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